Production house denies involvement in accident at Mirror concert

Production house denies involvement in accident at Mirror concert

Production house 菱藝廣告 (Art Design) has clarified that it has no relation to the severe

Production house 菱藝廣告 (Art Design) has clarified that it has no relation to the severe accident at Mirror’s concert last night, while Music Nation Group and MakerVille, organisers of the concert apologised for the incident. 

菱藝廣告 (Art Design), which is responsible for stage engineering duties for Mirror’s recent concert, came under the spotlight after a massive TV screen fell and injured two dancers. One of them is currently still in the intensive care unit at Queen Elizabeth Hospital.

The agency immediately responded in a Facebook statement that it was not involved in the accident and was merely in charge of setting up the corners of the band pool, props production and stage decoration with mirror surface.菱藝廣告 (Art Design) added that the misleading and false accusations online have affected the company’s reputation.

After seeking legal advice, the agency claimed that it will preserve all legal rights to enable a fair and impartial investigation. 菱藝廣告 (Art Design) has since passed the case to a professional legal team to proceed further. Nonetheless, the agency was shocked and concerned about the accident and hoped the affected parties could recover soon. It also urged related parties to look into the case and find out the reasons behind the incident. According to its website, the agency was founded in 2003 and is involved in events, brand promotions, exhibitions, gala dinners, ceremonies, concerts, and mall decorations.




Meanwhile, the show’s organisers MakerVille and Music Nation Group apologised for the incident, CEO of MakerVille Lo Ting Fai apologised in a live press conference at the hospital and streamed on Facebook this morning, saying he would provide full assistance to the injured individuals and their families


Online sentiments analysed

Social monitoring company CAMRA saw a total of 53.6% negative mentions over the last 24 hours, and LIHKG was among one of the social media platforms that sparked a heated discussion. “Most netizens expressed anger as there were several accidents occurred successively during MIRROR’s concert. Many were concerned about the safety of performers and questioned the qualification of production companies involved in setting up of the stage. Several production companies responded that they were not involved in the setting up of the LED screen that caused the accident,” said Charles Cheung, general manager of CARMA. 

Statistics from social listening firm Tocanan showed that the incident garnered 1,803 total mentions over the past day. While 91% of the online sentiments were neutral, 6% were negative while 3% were positive.



Videos of the incident went viral throughout the night, explaining how the giant screen crashed into the body and head of the first dancer, while pinning the legs of the second dancer. Both dancers remained still in their positions until the ambulance arrived at the scene.

Hong Kong’s chief executive John Lee Ka Chiu said in a press statement that he was shocked at the incident and sent his regards to the injured and their families. Meanwhile, he has requested the suspension of the Mirror’s concert and urged for a thorough investigation into the case. Actor Louis Koo also called for the public to stop disseminating the disturbing videos as this might traumatise more people and affect their mental well-being. 

Related articles:
Home Affairs Bureau’s statement on ‘smooth’ MIRROR ticket sales in HK causes PR kerfuffle
Moov partners with boyband Mirror to roll out ‘Baby Mirror’ zone